Your audience moves in real time. Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment. Mobile is more than a set of devices. Both Verizon and AOL have talked up how their unio.

Fraudsters Locate A New Frontier. Verizon-AOL Deal Foretells More Merger Fervor. 4 Billion In Media And Ad Tech Expansion. How Fraud And Viewability Metrics Are Affecting Ad Peformance, Pricing. How The Rise Of Publisher Coalitions Helps Programmatic. App Annie Buys Mobidia For Access To More Usage Data. What it actually means .

THE BUSINESS CASE FOR IoT DEVELOPMENT AND INVESTMENT. Subsequently, the focus of our inaugural IoT Influencers Summit will be on the emerging business and use cases for IoT app development and platform investment as well as the emerging consumer engagement opportunities for leading .

All Things Must Come to an End PatternBuilders is Shutting Down. Unfortunately, PatternBuilders is adding its number to this pile. We have been procrastinating writing this post because shutting down a company is hard. When you put your heart and soul into something, you need time to process, reflect, and eventually get to the point where you can move on.

Possibilities at the intersection of data, marketing and technology. Happy Anniversary, Boundless Markets. The firm I started one year ago.

We learn by listening to our entrepreneurs, fellow investors, and competitors. Breyer Capital is a premier global venture capital and private equity investor focused on catalyzing high-impact entrepreneurs in the United States and China. Kensho harnesses massively-parallel statistical computing, user-friendly visual interfaces and breakthroughs in unstructured d.